Is there a single word that will be defining 2022 for women, yes, the new word is confidence. Confidence to be who we are, confidence to look the way we want, and confidence to challenge conventional beauty standards in fresh new ways. In today’s society standards of personal wellbeing look and feel different than decades before and we seem to be shifting away from chemically treated everything.

Along with the shift, came a new trendy term “clean beauty”. Now let’s look back even further to Nefertiti, who was a goddess of beauty and clean skincare and didn’t have all the chemicals we have today - yet she managed to have incredibly smooth, and beautiful skin. And guess what? She was using, “plant-based” clean beauty.

What Does “Clean Beauty” Mean?

"Clean beauty" is a holistic and mindful approach to skincare and cosmetics that emphasizes products formulated with ingredients that are considered safe for both human health and the environment. Clean beauty products are typically free from potentially harmful chemicals, toxins, and synthetic additives such as parabens, sulfates, phthalates, and artificial fragrances. Instead, they often feature naturally derived or organic ingredients that are responsibly sourced and produced. The clean beauty movement advocates for transparency in labeling, ethical practices, and sustainability throughout the entire product lifecycle. By embracing clean beauty, individuals seek to promote not only their own well-being but also contribute to a healthier planet, making more conscious and informed choices about the products they use on their skin and in their daily routines.

Clean Beauty Trends

Clean beauty is marketed by cosmetic companies and social media influencers as an all-encompassing term for product created without unhealthy ingredients. Today every large chain beauty supply store has sections on their shelves and websites labeled “clean beauty”. The creation of the clean beauty movement was created out of concern for overall wellbeing. But are these products actually clean? And are they better for the environment and the consumer? The clean beauty movement is a trend that is emphasizing the importance of beauty products that do not include chemicals that can be harmful or toxic to their face and skin.

Why wouldn’t consumers demand products that claim to be better or cleaner to meet those standards? Shouldn’t you be choosing a product that has actual science behind the ingredients in the product and how it will work with your skin? Just because a product line claims to be clean doesn’t necessarily mean it’s more effective in providing the results you long for. The technology behind effective skincare is just as important as the ingredients within the container. Seek companies and brands that truly study the science, then utilize the science to incorporate a proven delivery systems to ensure proper absorption. Many companies that have re-engineered or crossed over to “Clean” tout incredible buzz worthy ingredients, Vitamin C, Vitamin E, Hyaluronic Acid, but did you know that just slapping such ingredients on your skin can be useless without a driver or delivery system. Don’t forget the technology when seeking a new clean skincare line.

Is the Product You're Using Really "Clean?"

Companies can label their products to be clean, natural, green, or plant-based, but are they really? It's important that all consumers read the labels, go online and research ingredients that will help to evaluate what’s in a product. Are they formulated for your skin type? Is there a toxicity level for certain ingredients? The message here is simple: any company can say they have friendly ingredients, but you should also explore the company saying it. Do they have doctors and chemists that have researched the “clean” field, and what makes their products better? Knowledge is power, don’t fall into the trap of ingredients that aren’t really clean, or good for your skin.

What to Look For in Clean Beauty Products

When seeking out clean beauty products, there are several key factors to consider. First and foremost, scrutinize the ingredient list for the absence of potentially harmful chemicals like parabens, sulfates, phthalates, and synthetic fragrances. Opt for products with naturally derived or organic ingredients that have a proven track record of safety and efficacy. Look for certifications from reputable organizations, such as USDA Organic or EWG Verified, which validate a product's commitment to clean formulations.

Packaging should also align with sustainable practices, favoring recyclable or biodegradable materials to minimize environmental impact. Transparent labeling and a brand's commitment to ethical sourcing, cruelty-free practices, and minimizing their carbon footprint are also indicative of a genuine dedication to clean beauty principles. By carefully assessing these factors, you can confidently select clean beauty products that prioritize your well-being and align with your values for a healthier and more sustainable skincare routine.

Ingredients to Stray Away From

In the realm of clean beauty, it's important to steer clear of certain ingredients and practices that run counter to the movement's principles. Avoid products containing harmful chemicals such as parabens, sulfates, and phthalates as they can potentially disrupt hormones and cause skin sensitivities. Be cautious of products labeled as "natural" or "organic" without proper certifications, as these terms can be misleading. Steer away from excessive packaging or brands that do not prioritize sustainable and eco-friendly practices, contributing to unnecessary waste. It's wise to be skeptical of products that make extravagant claims without credible scientific backing.

Additionally, be wary of "greenwashing," where brands may market themselves as clean or eco-friendly without substantiating these claims through transparent ingredient lists and ethical practices. By remaining vigilant and informed, you can navigate the clean beauty landscape more effectively and make conscious choices that align with your health and environmental values.

Top Ingredients in Clean Skincare Products

Clean skincare products prioritize ingredients that are safe, responsibly sourced, and effective for promoting skin health. Some of the top ingredients commonly found in clean skincare formulations include:

• Hyaluronic Acid: A natural hydrator that attracts and retains moisture, leaving the skin plump and supple.
• Vitamin C: An antioxidant powerhouse that brightens the complexion, reduces hyperpigmentation, and stimulates collagen production.
• Jojoba Oil: A nourishing emollient that mirrors the skin's sebum, providing hydration without clogging pores.
• Aloe Vera: Soothes and calms the skin, offering anti-inflammatory benefits and helping to alleviate redness and irritation.
• Peptides: Amino acid compounds that promote collagen synthesis, aiding in firming and smoothing the skin's texture.
• Niacinamide: Vitamin B3 that regulates oil production, improves elasticity, and minimizes the appearance of pores.
• Green Tea Extract: Rich in antioxidants, it protects against free radicals, soothes inflammation, and promotes an even skin tone.
• Glycolic Acid: An AHA that exfoliates and renews the skin's surface, helping to reduce fine lines and uneven texture.
• Chamomile: Known for its calming properties, it soothes sensitive skin and helps alleviate redness.
• Shea Butter: A deeply moisturizing ingredient that nourishes and restores the skin's natural barrier.

Clean skincare focuses on harnessing the power of these and other natural ingredients while avoiding potentially harmful chemicals, ensuring a wholesome approach to achieving healthy and radiant skin.